Contributor Profiles

This Berkeley California-born native has had the entrepreneurial bug for as long as he can remember dating back to the web design company he founded for high-end real estate companies during his high school days in the mid-1990s.

He recalls the “amazing experience” of building websites for some of the largest California real estate companies using an animation technology he had developed allowing potential house purchasers to conduct virtual walk-throughs.

Naturally, such prodigious talent for software development led him to enrol in Carnegie Mellon University where he received his BSc in electrical and computer engineering with a minor in computer science. Being a self-described “geek”, he decided to stay on as a graduate student, graduating in 2004 with a master’s degree in computer engineering.

During university, he worked for two summers at IBM as both a software developer and as a recruiter for their HR department. “It was exciting to have the opportunity to work in both software development and HR for a company like IBM,” he recalls.

Being a career programmer stuck in front of a computer screen did not jive with Morgan’s entrepreneurial spirit and people skills. “Sitting in an office writing code all day just wasn’t for me,” he says in justifying his “shocking conclusion that I didn’t want to be an engineer!”

Indulging his creativity

So where does an engineer who loves music, movies, and the beach go for a job? DreamWorks animation studio in L.A. was Morgan’s first stop where he spent a two-month internship, likely as the only engineer ever hired to read screenplays and come up with new movie ideas.

He followed that with an eight-year stint as an “International Sales Manager” back on the East Coast in Cambridge, Massachusetts setting up dealerships worldwide for wireless home sound system company Sonos, which he called “a great adventure”. It was while in Cambridge that he met the woman of his dreams and future wife, Daina, a Toronto area resident who has an undergraduate degree in engineering from the University of Guelph and was enrolled at the time in a summer program at MIT.

But the entrepreneurial streak within was too strong for Morgan to resist. So in 2014, he left his full-time job at Sonos and with Daina founded L.A.-based Fashion Metric Inc., a next-generation platform funded by billionaire Mark Cuban and aimed at changing the way men shop for clothes online by via an algorithm rather than a size chart.

He stayed with Fashion Metric until 2017 when he cofounded his current company Bold Metrics, which uses AI to help brands unlock the power of body data – a career move that allows Morgan to indulge his passion for learning and helping to share his knowledge. It’s all part of his motto: “Got a job big or small; do it right or not at all.”

U.S. patriot prefers CBC over NBC for Sochi

You can reach Morgan at: morgan@boldmetrics.com